Q2 2024 iOS Drawing & Coloring Apps Performance in the US

Drawing and coloring apps continue to engage young users on iOS platforms with varying trends in downloads, revenue, and active users. Here's a snapshot of how five popular apps fared in Q2 2024, according to Sensor Tower data.

Baby coloring book for kids 2+ saw its revenue fluctuate, starting the quarter at $580K and dipping to $330K by the end. Downloads peaked at 229K in mid-April but ended the quarter at a lower 170K. Weekly active users started at 423K and slightly decreased to 345K.

The Kids Drawing Games 6 year olds experienced a revenue high of $506K in early April but concluded the quarter at $279K. Downloads reached 65K in the first week of April, then fell to 22K in late June. Active users saw an initial count of 423K, decreasing to 300K by the quarter's end.

Coloring Games for Kids 2-6! showed a mixed revenue trend, starting strong at $560K, dropping to $216K in late April, and closing off at $372K. Downloads were fairly consistent, with a small dip in June. The app's weekly active users stood impressive, beginning at 1.5M and climbing to 1.64M.

The Kids drawing: toddler games 2+ revenue was highest at the start of April with $561K and ended at $360K. Downloads saw a high of 76K in late April and a spike to 74K in late June. Active users had a steady increase from 652K to 721K throughout the quarter.

Lastly, Drawing for kids: doodle games started the quarter with a revenue of $385K and saw an increase to $513K in late April, but eventually settled at $396K. Downloads showed a strong finish at 205K in the last week of June, up from 135K at the beginning of April. Weekly active users peaked at 526K in late April and reached 522K at the end of the quarter.

For more in-depth insights into app performance and trends, Sensor Tower's platform offers comprehensive data and analysis tools.